The business population in the UK grew by 2.1 million in the last decade!
With digital marketing at the forefront of this business population boom, your website is a critical component for your business’s growth and development. A website will introduce you to potential customers and let them know what you have to offer.
If your website does not manage to capture and hold the attention of someone when they visit then they will move on. This means that knowing how to build a website that is engaging is important. Here are some tips to make your first business website as appealing as possible for your visitors.
Get Set Up
The first thing you’ll need to do is to decide on who will host your website. There are many solutions out there, the most popular being WordPress. However, a lot of people use Wix and Squarespace to build websites for start-ups.
There are many other platforms so research the pros and cons of each before selecting which one to use. You need to take a look at what each platform has to offer and then decide what is important to your business.
Make Your First Business Website Mobile-Friendly
No matter which platform you build your website on you need to ensure that your website is mobile-friendly. If you want people to stay on your web pages you need to make sure that they are easy to navigate on mobile.
This is because a majority of web users are now using their phones to access the internet while they are on the go.
A Good Design
Your website pages should have a great design. This means that they should have beautiful images and even videos.
However, when you are using images and videos you need to make sure that it does not make your website cluttered. White space is very important on web pages as it makes everything look cleaner. These are the basics you need to start with but you can come up with new website design ideas as you go along.
Help Visitors Navigate
You will need to have a navigation bar for your website that is a given but you should also use your website as a means of capturing leads for your business. You can do this by using the top half of your home page to your advantage. If you want your visitors to sign up for your lead magnet it makes sense to have it at the top of your webpage.
You can also have a section that is specially designed for new users of your website. Make sure that it is visible so that users can click through and from there you can help them to navigate the website.
Build Your Website
Building your first business website is one of the fundamental things that a business needs. A lot of people won’t take your business seriously unless you have a good website.
A well-designed website can help you capture leads and retain customers. This is why it is so important that you spend a lot of time thinking about how you are going to design it. If you would like help with website creation or design please contact us.